SVT Sport

  • SVT / Creuna
  • Art Direction, Usability, Accessibility, Web Design, Iconography

SVT Sport is a brand new digital platform for Swedish public-service broadcaster SVT.

Most commercial alternatives focuses on the hardcore sport fans. That’s why we wanted to create something for ”the rest of us”. We communicate this by using a more welcoming and less stereotypical design. We use upbeat colors together with a bold but friendly typeface. Since SVT is a TV broadcaster at heart, we also focus on big pictures and a lot of video content.

I’m the lead designer and art director for this project in conjunction with SVT’s brand manager.

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svt-sport.jpg

Icons were custom made to fit better with the new SVT brand typeface. Images grow outdated; so I needed to design icons to represent the biggest sports too. The sport icons functions as a visual cue in menus and navigation.

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