Blocket Jobb connects you to your future colleagues.
No real user research had been conducted before I joined the team. 7 workshops, 3 surveys and 16 interviews later, I had created our first official product personas with accompanying stats and illustrations. This research greatly improved the company's overall direction, focus and usability.
Release, test, iterate.
To ensure quality I helped introduce new workflows that improved Q&A and shortened release cycles. We also employed new tools that enabled us to gather continuous customer feedback, conduct user surveys more frequently and run A/B-tests.
A unified style.
Blocket recently saw a major rebranding and I was in charge of Blocket Jobb's adaptation of the new brand direction. I redrew Blocket Jobb's logotype, redesigned the entire site and ensured a smooth transition to the new design guidelines.
To future proof the site, I also created and maintained Blocket's first joint component library and enforced a company-wide move to design versioning through Abstract.
Improvements across the board.
Through analytical studies and user research, we identified a variety of opportunities and improved the overall usability of the site.
Thanks to these improvements we saw immediate results
- 164% increase in amount of saved jobs (YoY)
- 77% increase in amount of logged-in users (MoM)
- 33% increase in job ads inserted through the site (A/B).
- Revenue per job ad increased by a whopping 66% as a result of our completely redesigned ad insertion flow (A/B).
