SVT, Sweden's public-service broadcaster, approached Creuna to develop their new sports site. We helped them conceptualize, design and develop the site from start to finish. During initial user research, it was clear that our target audience did not only consist of typical sport fanatics. This insight lead us to design something "for the rest of us". Since most other sport coverage are designed with the hardcore sport fanatics in mind, SVT Sport was designed to be intentionally different.
I was the lead designer and art director and I worked closely with SVT’s brand manager.